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Public Tourism Promotion ROI: Cutting the Promotional Budget is Tempting. Is It Worth It?
  • How many visitors might we lose?
  • How much tourism spending will disappear?
  • How much will state and local tax receipts be reduced?
  • Will the lost tax receipts be greater than the original promotional budget savings?
2009 U.S. Lodging Strategic Insights Report - Surviving and Thriving in 2009 and Beyond

Order NOW! and receive a mid-year update and an exclusive invitation to attend DKSA's September 2009 Lodging Forum
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D.K. Shifflet & Associates, founded in 1982, is a full-service syndicated and custom market research and strategic consulting company that helps public and private entities of the travel and hospitality industry throughout North-America to make intelligent marketing decisions.

  • Hotels
  • Destinations
  • Theme Parks
  • Airlines
  • Rental Cars
  • Credit Cards

  • Travel Industry Intelligence
  • Syndicated Travel Research
  • Competitive Analysis
  • Performance Measurement
  • Visitor Volume & Spending Estimates
  • Travel Market Sizing
  • Tourism Economic Impact
  • Forecasting
  • Brand Positioning
  • Customer Satisfaction
  • Custom Solutions
  • Consulting

  • PERFORMANCE/MonitorSM
  • Volume
  • City Tourism Impact
  • Tourism Satellite Accounting
  • DIRECTIONS®
  • IMAGEPLUS/MonitorSM
  • Hotel GEST
  • AD IMPACT/MonitorSM
  • Traveler Acceptance IndexSM
  • U.S. Travel Insights
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